Marketing Manager

Is This You?

Are you passionate about real estate and skilled at designing and executing multi-channel marketing strategies? Do you have a flair for crafting compelling content, building brand awareness, and driving lead generation? If you’re ready to take the next step in your career, we have an exciting opportunity for you! We’re seeking a talented Marketing Manager to join our team and elevate our real estate marketing efforts to new heights.

About Us:

We are a dynamic real estate group specializing in diverse areas of property investment. If you’re passionate about real estate and eager to make an impact, you’ve come to the right place.

Your Responsibilities:

As our Marketing Manager, you’ll be the driving force behind our marketing initiatives, ensuring that our brand and listings stand out in a competitive market. You will:

• Develop Multi-Channel Campaigns: Create and execute strategic marketing plans that integrate digital, print, email, and social media channels to attract buyers, sellers, and investors.
• Create Engaging Content: Write compelling property descriptions, blog posts, email newsletters, and other marketing materials highlighting key features, market trends, and investment opportunities.
• Brand Management: Maintain consistent messaging, tone, and visual identity across all marketing platforms to reinforce our brand and elevate our market presence.
• Social Media & Digital Advertising: Launch targeted campaigns on platforms like Facebook, Instagram, and Google Ads. Leverage SEO, SEM, and PPC to drive high-quality leads across the USA, Canada, and Mexico.
• Website & SEO Management: Oversee website content and SEO efforts, ensuring properties rank well on search engines and provide a seamless user experience.
• Visual Content Coordination: Collaborate with photographers, videographers, and designers to produce high-quality property images, videos, and virtual tours that captivate potential buyers.
• CRM & Analytics: Utilize CRM tools to track leads, manage customer interactions, and monitor the sales pipeline. Use analytics platforms to measure campaign performance and optimize marketing strategies for maximum ROI.
• Event Promotion: Organize and promote open houses, private showings, real estate expos, and other events to enhance client engagement and generate interest in our properties.
• Regulatory Compliance: Ensure all marketing materials adhere to local regulations, ethical standards, and real estate industry best practices.

Your Skills and Qualifications:

• Industry Knowledge: Familiarity with real estate trends, property types, and market factors influencing buying and selling decisions.
• Marketing Expertise: Proven experience in developing and executing successful multi-channel marketing plans, including email campaigns, social media content, and digital advertising.
• Content & Design Skills: Strong writing skills with the ability to craft persuasive copy and coordinate with designers to produce visually appealing graphics, flyers, and brochures.
• Digital Savvy: Proficiency with SEO principles, Google Analytics, social media advertising platforms, and CRM systems. Experience with virtual tours, 3D visualization, and property tech platforms is a plus.
• Analytical Mindset: Ability to conduct market research, analyze campaign metrics, and use A/B testing to improve marketing performance continuously.
• Project Management: Strong time-management skills to juggle multiple projects, meet deadlines, and manage marketing budgets effectively.
• A bachelor’s degree in Marketing, Communications, Real Estate, or a related field is preferred but not essential.
• Certifications in Google Ads, Google Analytics, or marketing automation tools are beneficial.
• Minimum of 1-2 years of marketing experience (real estate industry experience preferred).

About You:

• You’re passionate about real estate marketing and excited to contribute to a growing team.
• Proficient in written and verbal communication in both English and Spanish.
• Reside in Playa del Carmen.
• Technologically savvy and comfortable learning new tools and platforms.
• Adaptable, with a can-do attitude and a track record of reliability.
• A self-starter who can work independently and as part of a team, managing multiple tasks effectively.
• Motivated by clear personal and professional goals, and committed to achieving them.

Benefits:

• Join a fast-paced, growth-oriented team with opportunities for learning and professional development.
• Be part of shaping and expanding our real estate ventures in a dynamic industry.
• Enjoy a collaborative culture where your ideas and initiatives are welcomed.
• Competitive salary based on experience.
• Work-life balance with an 8-hour workday, Monday through Friday.

How to Apply:

Excited to join our team? Here’s our hiring process:

1. Submit your resume.
2. Complete our application form.
3. Record and submit a video response via Loom.
4. Showcase your skills through a small task.
5. If selected, join us for a face-to-face interview.
6. Start your journey with us.

Please Note: Due to the high interest in this position, we will only contact successful candidates for the next stage. We look forward to discovering what you can bring to our team!